Why Pinterest is The Next Best Thing for Businesses

Pinterest is the new player in the field of Social Media and I find that most of the business owners I speak to fail to see the fantastic potential is presents when included in your marketing plan.

What is Pinterest? In a nut shell it is a virtual pinboard where you can "curate and share things you love." With millions of new "pins" a week, not only do "pinners" consider posting and reposting stuff they love fun and inspirational, but also Pinterest has already proven itself as a powerful social media platform. Businesses are joining Pinterest to display product, create brand awareness, build communities and, in some cases, grow profits by leaps and bounds.

So just like Facebook, Twitter and Google+, this social bookmarking site has launched pages exclusively for businesses.

Keep Calm and Get Blogging

Social Media seems to be the first choice for most small business owners. However, here is why a business blog can be much more effective as a method to reach and engage your targeted audience.

Yes, blogging is time consuming just like any social media activity and often small business owners face a dilemma: We are already on Facebook (Twitter, LinkedIn, etc) - why spend valuable time on blogging too? 

Here are 10 useful considertions:

1. Unlike the constantly evolving social media platforms, the blog is very stable. Your subscribers will keep receiving your recent posts as long as they are subscribed, and unlike some social media sites there are no algorithms or conditions that decide who can and who cannot see them.

2. The blog posts are saved and are accessible easily though tags or blog archives to everyone interested. Social Media posts tend to have short term impact and they tend to get lost and lack visibility within a few months or years 

3. A blog is available to every single visitor of your website, but social media posts become obscure very quickly within the newsfeed, and only those who choose to look for them will actually see them.