Attracta's SEO in Ten Easy Steps

How to make Google (and your visitors) love your site

Why Pinterest is The Next Best Thing for Businesses

Pinterest is the new player in the field of Social Media and I find that most of the business owners I speak to fail to see the fantastic potential is presents when included in your marketing plan.

What is Pinterest? In a nut shell it is a virtual pinboard where you can "curate and share things you love." With millions of new "pins" a week, not only do "pinners" consider posting and reposting stuff they love fun and inspirational, but also Pinterest has already proven itself as a powerful social media platform. Businesses are joining Pinterest to display product, create brand awareness, build communities and, in some cases, grow profits by leaps and bounds.

So just like Facebook, Twitter and Google+, this social bookmarking site has launched pages exclusively for businesses.

Keep Calm and Get Blogging

Social Media seems to be the first choice for most small business owners. However, here is why a business blog can be much more effective as a method to reach and engage your targeted audience.

Yes, blogging is time consuming just like any social media activity and often small business owners face a dilemma: We are already on Facebook (Twitter, LinkedIn, etc) - why spend valuable time on blogging too? 

Here are 10 useful considertions:

1. Unlike the constantly evolving social media platforms, the blog is very stable. Your subscribers will keep receiving your recent posts as long as they are subscribed, and unlike some social media sites there are no algorithms or conditions that decide who can and who cannot see them.

2. The blog posts are saved and are accessible easily though tags or blog archives to everyone interested. Social Media posts tend to have short term impact and they tend to get lost and lack visibility within a few months or years 

3. A blog is available to every single visitor of your website, but social media posts become obscure very quickly within the newsfeed, and only those who choose to look for them will actually see them.

Promotion - intro

EZ Marketing provide a wide range of promotional materials that are designed in-house. These include posters, flyers, car stickers, car door advertising panels etc. We can also liaise with local print media and radio stations and prepare promotional materials on your behalf. 

Our services extend to event management and we can organise the venue, lighting, dining and entertainment. We also provide promotional materials and can assist in advertising the event. Many events fail due to a lack of organisation, bad time management and poor communication. We can take of all these responsibilities and approach every project in a co-ordinated manner.

Offline Marketing - intro

Marketing fundamentally involves developing people to people relationships. It also requires effective market analysis which examines your business and those of your competitors. Many businesses suffer because they fail to pay attention to the industry and social trends that can directly affect their market share.

We can assist you in developing a market analysis strategy. This will help form a solid base with which to build an effective marketing campaign. Understanding your market is crucial to the success of your business as it will inform you of any actions needed in order to keep your business relevant.

IT Consultancy - intro

EZ Marketing can assist you with all of your IT needs including Website Design/ Hosting, Email Marketing, Social Media Marketing, Youtube, Blogging and E-Commerce Solutions.

Business success relies more and more on online marketing platforms and we can prepare the perfect package to suit your individual needs. Websites provide a gateway to your business and act as a conduit to your social media pages. Products and services can also be purchased directly from your site using e-commerce engines which process credit card transactions and coordinate deliveries.

IT costs can be enormous, but we can deliver all of these services at extremely competitive prices. We specialise in IT solutions for sole traders and small businesses that have local, national and international reach.

You Tube Marketing - intro

Youtube is the new TV as more and more people move away from traditional media and choose this video on demand option. We can set up your business Youtube channel which can be used as a very effective promotional tool. Many companies use Youtube to showcase their products, services, skills and their premises. 

EZ marketing can also arrange to record, edit and publish your required video materials. We can also ensure that all video materials will become available to your social network pages and on your company website when publshed.   The move towards "Smart TV" will propel these technologies into every living room within the near future. Online activity has continued to increase year on year and the roll out of G4 and next generation broadband will encourage this trend even more.

Email Marketing- intro

Email marketing can be a very effective tool to implement direct marketing. Most successful companies develop a customer database of contact and email details and these can be used to communicate information to a mass audience. 

These technologies can also be tailored to produce electronic magazines/ brochures which can contain a wide variety of media such as text, images and video. The content can also be interactive and engage the viewer on a number of different levels. 

We can design and distribute any required materials on your behalf.

Brand Awareness- intro

Branding is a very important component of modern marketing. Your brand is a symbol for your business and in most cases it plays the biggest role in identifying and distinguishing your products/services.

Branding is your identity and involves the following considerations:

Logo - does your logo relate to your business and is it easily recognisable?

Is your passion for your business perceived by your customers?

Does your business stand for something - does it have a common value?

How can you effectively position your brand?

All of the above require serious consideration and can greatly improve your business standing among competitors. Effective branding can place your services/products as an automatic choice for customers and we can consult on the most efficient ways to address these strategies.

The Benefits of Marketing- intro

Strategic marketing can rapidly enhance your business profile and can help to broaden your customer reach and base.

EZ-marketing provides instant business to customer communication and also provides invaluable feedback channels that can be a critical tool with which to evolve and improve your business. 

EZ Marketing provides a valuable list of services for small to medium businesses. Our focus is on the things that concern all businesses: Maintaining and Creating new Customers! Our marketing services are designed to help our clients to achieve these critical goals by offering a wide range of bespoke services. 

Internet technologies now play an immense role in the busines world. Sole traders and small businesses alike, now have an equal footing in the local and national commercial arena. Our services are designed to optimise these opportunities on behalf of our clients to enable them to maintain and expand their business.