Branding is a very important component of modern marketing. Your brand is a symbol for your business and in most cases it plays the biggest role in identifying and distinguishing your products/services.
Branding is your identity and involves the following considerations:
Logo - does your logo relate to your business and is it easily recognisable?
Is your passion for your business perceived by your customers?
Does your business stand for something - does it have a common value?
How can you effectively position your brand?
All of the above require serious consideration and can greatly improve your business standing among competitors. Effective branding can place your services/products as an automatic choice for customers and we can consult on the most efficient ways to address these strategies.